In today’s technologically driven world, every business (no matter how big or small) should have a well-built website. Your business website is like your digital “OPEN” sign. In particular, the homepage of your business site is crucial for catching the attention of passing web users.
Just like a display window in a brick and mortar store, your business website’s homepage makes the first impression on someone passing through. Take a moment to consider a few helpful tips and tricks for designing an engaging homepage for your business site.
Make your homepage easy to navigate
Your homepage, specifically, should be an easily navigated area. The homepage is the map key to the website. It should be easy to understand how to navigate through your business homepage design. Scroll through this example page to experience a page designed for easy navigation.
Keep your homepage design clean and free of excess clutter. When users are presented with an overload of information all at once it is typically a huge turn-off. Do not be afraid to have white space on your homepage.
Make sure your images are high quality
Pictures have an amazing ability to draw people into their story. With high quality images, you can more effectively communicate the nature of your business. Do what it takes to acquire high quality images for your homepage/website.
If you do not have the ability or time to take your own photos, it is worth investing in a paid image resource. There are also plenty of free image resources available online if you prefer not to spend.
The color scheme and background images should flow well
The color scheme and background mixture on your business site’s homepage will likely set the tone for your whole website (or at least it should). Color may seem like a simple element, but the simple things can make a very distinct impact on the overall effectiveness of your website.
Optimize your buttons into attractive call to action
Make the most of your buttons, should you choose to incorporate them into the design of your website’s homepage. Not all homepage’s need buttons, but they are a great way to plant a few excellent call to action right away.
Your buttons should entice people to push them. You should entice people to take some sort of action. Buttons can serve as gateways, promotional tools, and much more. Optimize your buttons for a more effective homepage design.
Update your homepage consistently
Just as your niche industry is constantly evolving and changing, so should your business website. Maintain a parallel with the market, and update your homepage on a consistent basis to remain relevant.