Annual business plans are usually set down well ahead of Christmas, but mid-season is as good a time as any for realtors to count their blessings, review the current market situation and results achieved in the first half of the fiscal year, and define tangible objectives for the months ahead. Overview of corporate performance to date can provide valuable cues on the pace of business growth, but without insight into fresh market tendencies, you shouldn’t bank on peak end-of-year outcome.
If you’ve been too busy to read up on the latest trade developments, it’s not too late to do so now and avoid detours on the path to peak performance metrics come end of the season. Here are a few simple tips to help nudge your real estate business in the right direction before it’s time to draw up the final account.
- Brand visibility: Are you really out there?
If you want to increase revenues and attract new clients, getting your brand name out there is not enough – you need to make it stand out. Go online and google your company – seriously, do that. Branded search results will show you what potential clients get to see when they look up your business profile. If your headshot, team pics, and company logo aren’t exactly a spitting image of professionalism, update them: home sellers and homebuyers don’t hire just a company – they hire people they inspire trust.
Also, if you’re still using your personal e-mail for business purposes, it’s high time you switched to a branded one. Your clients are supposed to entrust you with the biggest transaction in their life it’s up to you to convince them that you in fact do own a company capable of handling major real estate deals.
In the same light, keeping a professional front should be backed up by concrete, implemented marketing plans. By placing attractive, yet feasible projects on your website, you could keep viewers engaged and interested. And with time, the traffic would increase and so would the number of interested individuals. Similarly, if you would need funding to pump into a project from private equity investors or real estate developers such as Lincoln Frost or others of the like, you would have to produce a comprehensive and detailed strategy.
You can also print out professional-looking business cards, all with your brand logo and contact details etched in fine letters. You never know when you might meet a new client, and it’s always convenient to have a few corporate cards in your pocket.
- Set your website up for the show
If you still haven’t gotten round to website setup, you’ve probably lost a small fortune by now. A business-grade website should be suave but not gaudy, rich in fresh, relevant, creative, and easy to navigate content. It should also contain a clearly marked CTA, working links, convincing client testimonials (with pics, please), and up-to-date contact info and other service-relevant details.
Hiring a professional designer to set up your realty business website is an investment in long-term success and sustainability, so don’t be a cheapskate: you’ll get every cent back many times over once your website traffic moves on from the virtual to the real world.
Creating a listing page with pictures and detailed info on listed property is another useful tool that can help you leverage more clients. If you want to get really smart web-wise, though, set up a dedicated YouTube channel, stack it with professionally filmed footage of estates on sale, and embed links to the virtual property tours to your site.
- Grow your skill set for corporate growth
Realtors who don’t bother to till the skill land are sad and clientless creatures. Take your career seriously: continuous improvement and expansion of your bag of tricks is essential for long-term success. Identify aspects of your professional life that offer room for further growth, and take active steps to level up your business skills. This means signing up for a specialized course, attending property seminars on the latest market trends, and/or stacking your home library with books and videos on specific business areas. Whatever works for your professional growth will work for your business, too.
- Don’t underestimate the power of networking
If you’ve been living under a rock and never took the time to attend conventions, social events, parties, and other gatherings, it’s a small wonder you still have a few clients left. Networking is important both online and offline: most property developers and lenders frequent realtors’ expos and conferences, and many successful business deals sprout from there onwards.
Realtor-oriented gatherings also offer an opportunity for you to hand out business cards and promotional giveaways, check out your competition, pick up a few tricks from more experienced names in the trade, and boost your company’s visibility and reach offline.
It’s never too late to level up your real estate game: review your business results regularly, set up a professional-looking website, tap into multiple marketing channels, expand your skill set, and never stop striving for perfection. Success in real estate business is not an overnight affair: it’s the outcome of continuous improvement, perseverance, and market tracking. Good luck!